CAPABILITIES / AUTHORITY

Become the source AI trusts. Build the authority that earns citation.

BUILD TRUST

AI platforms decide which brands to recommend based on what the rest of the web says about them. The publications that cover you, the platforms that cite you, and the contexts where your name appears all feed directly into how AI models rank and present your brand. Authority is the off-site foundation of AI visibility.

AUTHORITY

AI models weigh third-party validation more heavily than anything you publish on your own site. The sources that mention you determine whether AI recommends you.

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Our expertise

What authority delivers

We build the third-party footprint that AI platforms use to validate your brand. From press coverage and journalist relationships to executive positioning and crisis response, every action is designed to generate the trust signals AI models rely on when deciding who to recommend.


The measurable shifts our clients see when third-party authority is built for AI.

Press Releases

Leadership Visibility

Structured press releases distributed through high-authority channels, designed to generate the trust signals AI systems absorb and reuse when building answers about your category

Your executives become recognized voices in the conversations AI surfaces. Named authority compounds over time, making your brand harder for competitors to displace.

Media Distribution

Dedicated Strategist

Targeted distribution to the publications and platforms AI models cite most frequently in your vertical. We place your brand where it compounds visibility over time.

A senior strategist who understands your competitive landscape, coordinates across all authority channels, and ensures every action aligns with your broader AI visibility objectives.

Journalist Outreach

Performance Reporting

Direct relationships with journalists and editors covering your industry. We pitch stories that position your brand as the authoritative voice AI platforms will reference.

Monthly reporting that tracks press coverage, citation velocity, authority growth, and the direct impact on your AI visibility metrics. Clear data tied to outcomes, not vanity metrics.

Thought Leadership

We position your executives as the experts AI surfaces when answering questions about your category. Conference placements, contributed articles, and expert commentary that builds lasting topical authority.

Executive Building

Named executive profiles, feature stories, and leadership content placed across platforms AI trusts. When your leaders are visible, your brand inherits their credibility in AI answers.

Crisis & Support

When negative narratives surface in AI answers, speed matters. We provide crisis communication protocols and corrective content strategy to protect your brand's positioning before AI models lock in a damaging story.

West Wharf

Our expertise

We built West Wharf's third-party authority from the ground up, securing high-authority media coverage across targeted outlets and amplifying through strategic social distribution. Press became a measurable asset tied directly to brand discovery, inbound inquiries, and AI visibility growth

We craft and distribute press releases designed to elevate credibility and visibility for your brand. At higher tiers, we secure coverage with top-tier outlets, develop executive features, and provide crisis support to protect and strengthen your reputation.

RESULTS

Secured coverage across high-authority outlets. Inbound partnership and lease inquiries increased 63% within the campaign period

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What authority delivers

The measurable shifts our clients see when third-party authority is built for AI.

Consistent Signals

Regular press distribution creates a recurring stream of authority signals that AI models absorb and reference. Your brand stays current in the data AI uses to build answers.

Category Definition

Placement in the publications AI trusts most for your vertical. Each piece of coverage strengthens the association between your brand and the topics that drive discovery.

Citation Placements

Every placement is structured for AI extraction. Clear attribution, quotable data points, and consistent brand positioning that gives AI platforms something concrete to cite.

Leadership Visibility

Consistent Signals

Your executives become recognized voices in the conversations AI surfaces. Named authority compounds over time, making your brand harder for competitors to displace.

Regular press distribution creates a recurring stream of authority signals that AI models absorb and reference. Your brand stays current in the data AI uses to build answers.

Dedicated Strategist

Category Definition

A senior strategist who understands your competitive landscape, coordinates across all authority channels, and ensures every action aligns with your broader AI visibility objectives.

Placement in the publications AI trusts most for your vertical. Each piece of coverage strengthens the association between your brand and the topics that drive discovery.

Performance Reporting

Citation Placements

Monthly reporting that tracks press coverage, citation velocity, authority growth, and the direct impact on your AI visibility metrics. Clear data tied to outcomes, not vanity metrics.

Every placement is structured for AI extraction. Clear attribution, quotable data points, and consistent brand positioning that gives AI platforms something concrete to cite.

Whether you have questions, need guidance, or just want to explore how we can support your goals, let’s set up a time to chat. No pressure—just a friendly conversation where we can share insights and answer any questions you have. Click below to schedule a call at your convenience:

CONTACT US

Whether you have questions, need guidance, or just want to explore how we can support your goals, let’s set up a time to chat. No pressure—just a friendly conversation where we can share insights and answer any questions you have. Click below to schedule a call at your convenience:

CONTACT US

West Wharf

We craft and distribute press releases designed to elevate credibility and visibility for your brand. At higher tiers, we secure coverage with top-tier outlets, develop executive features, and provide crisis support to protect and strengthen your reputation.