THE RINK NYC
OVERVIEW
The Rink at Rockefeller Center partnered with Boost to strengthen its presence during peak tourism and holiday seasons. As visitors increasingly relied on AI-driven search to plan activities, our Answer Engine Optimization strategy ensured The Rink appeared in conversational and visual AI results for travel, entertainment, and family experiences. Supported by marketing and authority services, the campaign drove visibility, engagement, and foot traffic.
LEARN MORE
Our Results
67% Increase
Boost improved The Rink’s presence across ChatGPT, Gemini, and Perplexity by 67%, capturing attention during high-intent discovery moments.
Seasonal Search
AEO insights and content restructuring increased search visibility for holiday and NYC travel keywords by 49%.
73% Engagement
Marketing activations and influencer collaborations drove a 73% increase in engagement across Instagram and TikTok.
Press Reach
Authority placements in local and national outlets amplified credibility and reinforced seasonal buzz.
Ticket Sales
Enhanced visibility and consumer trust led to a 31% rise in online ticket purchases.
AI Discovery
Ongoing prompt and AI monitoring ensured The Rink maintained consistent visibility across conversational engines year-round.
